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Health is the difference

Since 1968, we have studied the unique health needs of cats and dogs in the minutest of detail. Over that time, we have learned that the smallest nutritional difference can make a huge difference to your pet’s life and health.

What is tailored nutrition?

Each individual recipe is formulated to deliver the exact level of natural antioxidants, vitamins, fiber, prebiotics, and minerals that are essential to your pet’s unique health needs.

    Crafted formulas

    Take German Shepherds, for example: we all love them for their courage, loyalty, and intelligence. But for all their strength of body and mind, they have notoriously sensitive stomachs, so we craft their formula with highly digestible proteins and specific fibers to help their insides be as strong as their outsides.

    Nourishing their nature

    A Jack Russell in perfect health can jump up to six times their own height. Nourishing their incredible natural potential with specially selected proteins and antioxidants addresses their unique needs.

    Unique formulas for unique needs

    Many pets have uniquely shaped jaws and behaviour that create challenges to how they eat. That’s why we tailor not only our recipes at a nutritional level, but also design the shape and structure of each kibble to better meet the physical feeding needs of every pet.

    The result

    The result is nutrition that is designed to address specific health needs with pin-point accuracy. Your pet receives the complete and balanced range of nutrients and amino acids he needs to build strong muscles, maintain a healthy body and support a strong immune system. Giving them all the energy they needs to thrive and live in the very best health possible.

    Tailored for every health need

    The individual health of every cat and dog is as unique as they are. However, these health needs are often characteristic of their size, breed or lifestyle. Discover how our nutrition ranges can help every pet enjoy its best health possible.

    Cat Ranges

    Tailored nutrition for

    Kittens

    Tailored nutrition for

    Cats with specific care needs

    Tailored nutrition for

    Healthy cats of different ages and lifestyles

    Tailored nutrition for

    Aging and senior cats

    Tailored nutrition for

    Pure breed cats

    Tailored nutrition for

    Skin and food sensitivities

    Tailored nutrition for

    Digestive health

    Tailored nutrition for

    Urinary health

    Tailored nutrition for

    Weight management

    Tailored nutrition for

    Kidney health

    Tailored nutrition for

    Diabetes support

    Tailored nutrition for

    Cats with multiple sensitivities

    Dog Ranges

    Tailored nutrition for

    Puppies

    Tailored nutrition for

    Pure breed dogs

    Tailored nutrition for

    Dogs of every size

    Tailored nutrition for

    Sensitivities

    Tailored nutrition for

    Aging and senior dogs

    Tailored nutrition for

    Skin and food sensitivities

    Tailored nutrition for

    Urinary health

    Tailored nutrition for

    Weight management

    Tailored nutrition for

    Kidney health

    Tailored nutrition for

    Digestive health

    Tailored nutrition for

    Diabetes support

    Tailored nutrition for

    Dogs with multiple sensitivities