Health is the difference

Since 1968, we have studied the unique health needs of cats and dogs in the minutest of detail. Over that time, we have learnt that the smallest nutritional difference can make a huge difference to your pet’s life and health.

Labrador Retriever and British Shorthair adults eating from red bowls in black and white on a white background

Crafted formulas

Take German Shepherds, for example: we all love them for their courage, loyalty, and intelligence. But for all their strength of body and mind, they have notoriously sensitive stomachs, so we craft their formula with highly digestible proteins and specific fibers to help their insides be as strong as their outsides.

Nourishing their nature

A Jack Russell in perfect health can jump up to six times their own height. Nourishing their incredible natural potential with specially selected proteins and antioxidants addresses their unique needs.

Unique formulas for unique needs

Many pets have uniquely shaped jaws and behaviour that create challenges to how they eat. That’s why we tailor not only our recipes at a nutritional level, but also design the shape and structure of each kibble to better meet the physical feeding needs of every pet.

The result

The result is nutrition that is designed to address specific health needs with pin-point accuracy. Your pet receives the complete and balanced range of nutrients and amino acids they need to build strong muscles, maintain a healthy body and support a strong immune system. Giving them all the energy they needs to thrive and live in the very best health possible.

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Tailored for every health need

The individual health of every cat and dog is as unique as they are. However, these health needs are often characteristic of their size, breed or lifestyle. Discover how our nutrition ranges can help every pet enjoy its best health possible.

Cat products Dog products
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Kittens

The first year of your kitten‘s life is when they do most of their growing. A good quality diet is essential.

Kitten products
Content Block Variation 5 - Healthy cats

Pure breed cats

Every breed is unique, as are their health requirements. Discover our unique formulas.


Breed products
Content Block Variation 5 - Kitten

Puppies

The first year of your puppy‘s life is when they do most of their growing. A good quality diet is essential.

Puppy products
Content Block Variation 5 - breed

Pure breed dogs

Every breed is unique, as are their health requirements. Discover our unique formulas. 

Breed products