We never compromise on quality.

We know from science and observation that each cat and dog have different needs which is why our nutrition is precisely tailored down to the gram in over 700 nutritional offers and why we will continue to create ever-more individualised products and services.

Quality nutrients create quality health outcomes. We conduct more than 1,500,000 in-depth analyses each year on the nutrients we use to guarantee optimum quality, safety and nutritional value of our products.

When possible, our ingredients are locally sourced. We are committed to lowering our carbon footprint through responsible ingredient selection and regenerative agriculture practices, all while providing cats and dogs with nutrition of the highest quality.

Our international teams of scientists are collaborating with a world-class multi-disciplinary team of veterinarians, veterinary nutritionists, and advisors to help maximise the efficacy of our nutrition.

We will never squeeze our suppliers in search of lower costs because we place a higher value on quality ingredients and nutrients that have the power to transform the health of every cat and dog.