Skin and food sensitivities in cats

Precise, veterinarian-recommended, hypoallergenic cat nutrition for cats with allergies, adverse reactions to food, or other skin issues.

Visible differences in your cat’s skin

Head scratching, hair loss as well as food sensitivities or environmental allergies can leave your cat uncomfortable.  Problems causing itchiness and hair loss, including adverse reactions to food or environmental allergies can leave your cat uncomfortable.

All you want is to help soothe their skin. That’s why your veterinarian might recommend a hydrolyzed protein or novel protein cat food.

 
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Transitioning your pet to a new food

We recommend at least a seven-day transition when starting a new diet.

Dogs and especially cats may reject a new food if it is not introduced slowly by transitioning over a period of 7 – 10 days. To effectively transition your cat to a new formula, we suggest slowly mixing the new food in with the existing food in gradually increasing amounts.

Read more about healthy skin and coat

Adult cat lying down looking at a grooming brush with white hair on it.

My cat is losing its hair

Adult cat sitting outside in long grass scratching its chin.

Cat skin allergies

Adult Norwegian Forest Cat standing in a kitchen next to two silver bowls.

​How your cat's diet affects its skin health

Adult cat sitting outside scratching its ear.

Common skin conditions in cats

Adult British Shorthair sitting down indoors scratching itself.

Why does my cat have itchy skin?

Cat lying down indoors

Cat dandruff and dry skin

Maine Coon adult sitting in black and white on a white background

Health advice for your cat

Get advice and information on how to provide the best care for your cat at every stage of life.

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